Join the Public Relations Society of America - Atlanta Chapter for an exclusive behind-the-scenes look at how Atlanta is preparing to host the world's most-watched sporting event. As one of 16 North American cities selected for the 2026 FIFA World Cup, Atlanta faces the exciting challenge of showcasing our city to a global audience of billions.

This interactive session will explore the strategic communications, community engagement, and brand positioning efforts underway to ensure Atlanta shines on the world stage. Learn from local PR professionals, City Leadership, and sports marketing experts about the opportunities and challenges of managing a mega-event that will transform our city's international profile.

• Panelists:
• Erin Hendrickson, Senior Director of Business Development, Atlanta Sports Council
• Heather Sautter, Vice President, Corporate and Marketing Communications, AMB Sports + Entertainment
• Katrina Highsmith-Johnson, Manager of Media Relations and Executive Communications, Invest Atlanta
• Tangy Daniel, Global Spors Initiative and World Cup Lead, Atlanta Black Chamber of Commerce
• Renee Jackson, Equity and Engagement Director, City of Decatur
• Moderator:
• Sam Crenshaw, Veteran Sports Reporter and Weekend Morning Host for Audacy Atlanta’s Sports Radio 92.9 The Game

Whether you're interested in sports PR, destination marketing, or large-scale event communications, this session offers valuable insights into executing a world-class campaign that extends far beyond the final whistle.