When the pressure hits, PR pros are the line of defense between misstep and meltdown. In this high-energy, immersive ethics lab, you’ll work through real-world scenarios — from subtle people issues to full-blown crises — internal and external real-life calamities, and make the call before the clock runs out. Who holds the highest risk? What happens when audiences collide? How do you counsel leadership when the “right” answer isn’t obvious? With guidance from a practical decision-making matrix you can take straight to your C-Suite, you’ll take part in three action-packed table-top scenarios. You’ll leave sharper, braver and better equipped for the moment when the stakes are real. Join us for this interactive professional development session featuring two long-standing communications and marketing and PRSA Georgia Chapter leaders! 

Speakers

Elyse Hammett, APR, Fellow PRSA
Former Vice President of Marketing and Communications
Community Foundation for Greater Atlanta

Stephen Michael Brown, APR, Fellow PRSA
President, Cookerly Public Relations